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Product life-cycle PLC Like human beings, products also have an arc. From birth to death, human beings pass through various stages e. A similar life- cycle is seen in the case of products. The product life cycle goes through multiple phases, involves many professional disciplines, and requires many skills, tools and processes.
To say that a product has a life cycle is to assert three things: Products have a limited life, 1. Product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller, 1.
Products require different marketing, financing, manufacturing, purchasing, and human resource strategies in each life cycle stage. Product life cycle of coca-cola 1.
Industrial profits go down 6. Marketing Strategy Marketing Mix: There is a vast difference in terms of above given phases for example, in U. This maturity stage lasts longer than all other stages. Management has to pay special attention to products during this stage of the product life-cycle.
During the maturity stage, products usually go through a slowdown in sales growth. According to Coca- Cola's annual report, sales have increased by 1. This percentage has no comparison to the high level of growth Coca-Cola enjoyed during its growth stage.
Also Coca-Cola went from 6-oz. They have had the privilege of a worthy competitor constantly driving them to be smarter, faster, and better.
If the Coca-Cola Company didn't exist, we'd pray for someone to invent them. As cola consumption has decreased in the US colas have come to realize the untapped international market.
In both Coke and Pepsi had a solid presence in India and had each introduced a mL bottle. In order to grab market share Pepsi began to drop prices even with summer approaching, which was contrary to policy in America.
Shortly thereafter, Coca- Cola decided to drop their prices slightly, but focused on the reduced price point of their mL container. Coca- Cola planned to use the lower price point to penetrate new cities that were especially price sensitive.
After annihilating the low price store brands, Coke chose to reposition itself as a "Premium" brand and then raise prices. This can be for several reasons apart from just to cover the extra costs of promotions, for which no name brands do without.
It creates consumer perceptions and values.
When people buy Coca-Cola they are not just buying the beverage but also the image that goes with it, therefore to have the price higher reiterates the fact that the product is of a better quality than the rest and that the consumer is not cheap.
This is known as value-based pricing and is used by many other industries in attracting consumers. Coca Cola launched a ml bottle for just Rs. Around the world, the average person consumes a Coke product every four days Marketing strategies will vary according to the type of product and its stage in the life cycle.
In case of Pepsi, in the rural markets, the ml bottle and now days the new small or commonly known as the “chota pepsi” is very much popular. Find this Pin and more on Business models by Chris Payne.
Product life cycle of pepsi essays for scholarships Pepsi And Analysis Product Life Cycle. Print, the product life cycle. Pepsi-Cola is still second in, essay published on the UK Essays website then.
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